ABOUT
the
Future Tire
Conference 2026
2026 Agenda: Making Sustainability Pay
Winning strategies for innovation and investment in low-carbon manufacturing, materials and design across the global tire industry
As regulation tightens and cost-pressures intensify, tire manufacturers face a crucial challenge: to meet their ambitious sustainability targets while also strengthening competitiveness.
The Future Tire Conference 2026 will, therefore, present top-level viewpoints from across the automotive, tire-making, materials and equipment sectors on the technical and commercial challenges of the ongoing transition to sustainability.
From industrial competitiveness and regulation, to traceability and consumer willingness to pay, Future Tire 2026 will focus in the innovative technologies and approaches needed to turn sustainability into business advantage.
Programme
Key subject areas of the Future Tire 2025 programme of presentations and panel discussions will include:
MARKET REALITIES:
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The impact of low-cost tire imports: Can Europe stay competitive while going green?
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Decarbonisation not de-industrialisation: How do we avoid hollowing out the industry?
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When will consumers pay more for sustainable tires- and what if they don’t?
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Green premium vs. market share: Is sustainability strengthening or squeezing margins?
TECHNOLOGY, MATERIALS & SCALE:
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Advanced manufacturing technologies: Enabling sustainability without sacrificing productivity
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Tire materials: Challenges and opportunities in the mix
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Innovation: Who is winning the technology race?
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Outlook for retreading, recycling and pyrolysis: Circularity as a profit centre
REGULATION,TRACEABILITY & TRUST:
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Are EU regulators helping or hindering delivery of net-zero?
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Mass balance or mass confusion? Credibility, communication and compliance
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CSRD, Digital Product Passports & Scope 3: Can the industry deliver the data?
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Traceability of natural rubber and bio-based feedstocks at scale
GLOBAL COMPETIVE LANDSCAPE
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Europe vs. US vs. Asia: Who is winning the sustainability race?
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Industrial policy, energy prices and competitiveness
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Will sustainability accelerate global consolidation in the tire sector?
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Which manufacturing and materials technologies will be key to success
European Rubber Journal is pleased to announce the 2026 Future Tire Conference will take place on 18-19 November 2026, returning to the NH Collection Carlo IV Hotel in Prague.
Following the highly successful relaunch edition in 2025, the Future Tire Conference returns in 2026 to continue shaping the debate on the future of the global tire industry.
The 2025 conference attracted senior executives, technology leaders, and sustainability experts from across the value chain, delivering a dynamic programme of strategic insights, technical innovation, and forward-looking discussion.
As before, this high-powered discussion forum is dedicated to improving understanding and advancing the debate around current developments shaping the future of the tire industry.
In 2025, the conference featured keynote and expert contributions from leading organisations including Bekaert, Birla Carbon, Black Donuts Inc, Bridgestone, Dow Silicones, Endurica, Falken Tires, HF Group, Kuraray Europe GmbH, Nokian Tyres, Siemens, Škoda Auto, Skyhem Kimya, Synthos, Teijin Aramid, Tyres Europe and UPM Biochemicals, among many others, offering a comprehensive view of the technological, regulatory, and commercial challenges facing the sector.
Previous attendees include
The venue
ABOUT THE VENUE:
The Future Tire Conference will be held at The 5* NH Collection Prague Carlo IV is located on the border of the Old and New City of Prague. Just a ten-minute walk from Old Town Square, all the city’s key landmarks can be reached easily on foot, while nearby transport links connect guests with other major cities such as Brno, Dresden and Vienna.
FULL ADDRESS:
NH Collection Prague Carlo IV
Senovážné náměstí 13/991 - 11000 Czech Republic | +420 224 593 111
